“The invention of the wheel would have come to nothing if it wasn’t for man’s inherent instincts for advertising… to let those around him know that something’s up. And whoever first invented this most simple of devises wasn’t the genius either… it was the guy who thought to add style.” William Henry Hoover
Telling a story is in my blood and, like all story tellers, I don’t always let the facts get in the way of a good tale. Why would I? And we’re gonna have a good story to tell when we sail north from where we are now – easily as good as the one we’ve already told. We also think there’s going to be a deal of interest and we’re gearing up our website to take it…
We already receive a huge amount of interest in our website and through the marvellous technical gurus at WordPress (they call themselves ‘Happiness Engineers’… they host our site) we are able to track visitor traffic in terms of numbers and pages viewed. We don’t know who you are but neither do we want to. That would be scary…
Zuckerberg at Facebook is making millions of bucks by selling advertising on his social media phenomenon so we’re gonna try the same thing. Of course, we’ll not make nearly so much but the costs of running and maintaining Sänna isn’t easy, she’s thirteen years old and been thru some tough stuff getting to where we are now. And, as you know, we are planning to sail north into the Arctic Ocean to attempt a transit of the Northwest Passage to finally make our way home. This, I tell you sincerely, is going to be hellishly expensive.
So, like Zuckerberg (he does know who you are, which is scary) we’ve taken the decision to offer controlled advertising on our website to offset ongoing overheads and the cost of heading north from Alaska… it’s a wise strategic move for us. But you must also remember that I’m a marketing man and will always spot an opportunity when it arises…
My previous business, the one I sold because I became dissolutioned with the ethics of the advertising world, was a successful marketing agency so I know a thing or two about advertising. It’s all about telling the right story, to the right person at not always the right time… but you already knew that didn’t you!
If you are a businessmen or a marketing exec. wishing to promote your business organisation to a targeted audience, who themselves have an inherent interest in our website and our planned voyage north then please let us know. Our visitor traffic is impressive and not to be sniffed at. Our sailing around-the-world adventure and sometimes not too successful attempts to live the freedom lifestyle attracts a great deal of interest… and so an intriguing business opportunity arises. Ethics eh?
To gain an insight into our traffic figures and visitor profile you can visit our Advertising Page here. We’re not endeavouring to raise excessive revenue, just enough to meet our running costs and a meaningful contribution to Sänna’s overheads. Our insurances and environmental costs alone, if we are to head up into the ice fields, are well in excess of ten grand.
Henry Hoover himself invented nothing, he stole the patent, but he understood the value of advertising. When you invariably go to purchase a Hoover… you buy yourself a vacuum cleaner. Think about it?
If you would like to read about the Hoover Upright Vacuum Cleaning Company you can do so here. It’s a fascinating story.